by Frank Mengert, ebm
Open enrollment periods can be a helpful time for employees, but they can also bring a fair amount of chaos to HR teams. However, adequate planning and preparation can make a big difference when it comes to streamlining this process.
By taking a more proactive approach to open enrollment planning, you can make sure that employees have all the information they need to make informed decisions about their benefits coverage needs and minimize delays in completing the proper documentation.
Below are some effective strategies you can put in place to help increase employee engagement during open enrollment periods each year and ensure more streamlined supporting administrative processes.
Plan Ahead
One way to get more engagement from employees is to make sure you give yourself enough time to plan ahead. Businesses should make sure they understand all legal requirements for employee benefits, including COBRA continuation coverage, to support employees even after they leave the company.
Communicating the necessary instructions well in advance is important to ensure employees have enough time to consider all of their options. This means HR teams should establish clear timelines and use a variety of communication channels in the months leading up to open enrollment so that everyone is aware it’s coming up.
Combining this effort with benefits technology can help streamline this process by automatically pushing out necessary notifications as deadlines approach, allowing HR teams to keep employees informed.
Educate Employees on the Options
Part of streamlining your open enrollment period is ensuring your employees understand all their available benefit options. To help with this effort, you’ll want to present all their options in an easy-to-understand and digestible way. Benefits summaries, comparison charts, or instructional videos are great tools for this.
Creating FAQs that address common questions can be a great way to break down more complicated benefit plan terminologies so they’re easier to understand. It’s important to remember that while some employees may already have experience selecting coverage options or using employer benefits packages, younger individuals just entering the workforce may need more guidance in choosing the options that are right for them or their families.
Provide Necessary Resources
To help make the open enrollment process less overwhelming for employees, consider various resources you can provide to help them navigate their coverage decisions.
Best-of-breed benefits solutions provide access to decision-support tools that employees can use to simplify complex benefits terminology while also making it easy to calculate potential costs and savings associated with certain coverage options.
For employees who need more personalized support for their unique situations, providing the contact information of a benefits call center can also be helpful. This allows employees to connect with licensed insurance professionals as needed, who can answer all benefits-related questions.
Be Creative
Even though open enrollment is a necessary part of the benefits administration process, businesses don’t need to make it boring. There are several ways organizations can add some fun to the process, which is a great way to keep everyone engaged and motivated to complete workloads on time.
Offering small incentives or rewards for on-time completion of open enrollment processes can be a great way to keep everyone actively involved in supporting HR initiatives. Consider providing gift cards or other small perks for completing enrollment forms early or on time. You might also implement gamification, like knowledge quizzes about benefits coverage options, to add some excitement to the mix.
Make Open Enrollment Periods More Productive
Open enrollment periods don’t need to be an overly disruptive time of year. By planning ahead, providing clear guidance on administrative requirements, and offering helpful resources to employees when making their coverage decisions, HR teams can successfully streamline their open enrollment process and meet their important deadlines.