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Millennials have a more defined vision of kindness and thoughtfulness during the holiday season compared to other generations, according to new research conducted by Lovepop, a maker of handcrafted 3D paper cards.
According to a national study that questioned more than 850 people, all generations tend to agree on the “true meaning” of the holiday season, with 93 percent saying they consider “kindness” the most important aspect.
However, millennials tend to go above and beyond when it comes to demonstrating thoughtfulness during this time of year and creating new memories. According to the study, 60 percent of millennials think their definition of thoughtfulness is different than older generations, and 91 percent are more likely than any other generation to say they are “more thoughtful than their parents.”
Additionally, 80 percent of millennials say thoughtfulness means making an effort to spend time with friends and family, while 66 percent say its about creating shared experiences and another 70 percent saying its about making an effort to acknowledge the everyday efforts of those around them.
Across the study, millennials were the only generation to statistically agree they are nicer than their parents. In fact, 60 percent are more likely to put in an effort to show they care than boomers. In addition, more than half – or 54 percent – of millennial parents say they make more of an effort to teach their children kindness than their parents did for them.
The research also proves just how above and beyond millennials are going this holiday season. About 68 percent of them will travel to be with loved ones, and they will spend 44 percent more on travel than any other generation.
In addition, 25 percent of millennials plan to cover travel expenses for loved ones to be with them, while 85 percent are adopting what they deem a “difficult schedule” in order to be with loved ones.
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