Mature couple comforting each other. Protect Your Income, Open Enrollment 2023

The Story that Cemented my Conviction

My entire career, I’ve been told that “stories sell, not features.”  This is so true because nobody cares about the products themselves, people only care about what a product can do for them. To know what something can do for you, you must put yourself in a scenario where you see yourself benefiting from it.…