The top 10 health and nutrition trends to look for in 2019

Health and nutrition trends come and go, and 2019 is guaranteed to bring about some interesting changes to keep an eye on. Natural Grocers surveyed more than 70 of the company’s nutrition experts and identified the top 10 trends in health and nutrition in 2019.

  1. Mitochondrial optimization will keep healthy fats in focus. Microbiome has been a buzzword for the past few years, but this year, it is mitochondria. Mitochondria convert oxygen and food into the energy, and when your mitochondria are dysfunctional, but you can become vulnerable to degenerative diseases like heart disease, diabetes and neurodegenerative diseases. In 2019, expect to hear more about mitochondrial health and look to see brands embracing more high-fat focused and ketogenic products to support optimal mitochondrial function.
  2. Collagen and bone broth are easier than ever.  Collagen has gained mainstream interest over the past year. In 2019, as more collagen and bone broth products enter the market, so will convenient opportunities for consumers to take collagen on a daily basis. Companies are looking for unique and simple ways for consumers to try out bone broth, including bone broth protein bars, pre-made soups and even bone-broth infused coffee.
  3. Say goodbye to sugar. Consumers are continuing to stay aware of how much sugar is added to almost everything they eat. This year, nutritionists are urging consumers to learn how to break up with sugar, claiming once you become a savvy monitor of added sugar, it will become easier to avoid it.
  4. A mushroom boom.  Mushrooms hold the power to support the immune system, blood sugar balance, brain health, liver health, respiratory health, hormone balance and can even boost energy levels. In response to the growing mountain of research promoting the health benefits of mushrooms, the supplement, grocery and even body-care industries are introducing more ways to introduce mushrooms to consumers. We’ll continue to see the category grow, with more mushroom teas, tonics, broths and coffees making an appearance in 2019.
  5. Nootropics + neuroplasticity Neuroplasticity is the now proven principle that we can change the structure and function of our brains throughout our lives and that our thoughts, emotions and behavior are the primary means of doing that. The discovery of neuroplasticity has led to the explosion of natural nootropics. Nootropics are substances that can be taken to improve mental performance in healthy people, and they are most often used to boost memory, focus, creativity, intelligence and motivation. Nootropics may also reduce age-related declines in brain function. Look for more brain-boosting formulas on the supplement shelves in the coming year
  6. Promoting the body’s ability to heal itself. We will see companies meet the demands of consumers who want to swap their use of over-the-counter (OTC) meds and prescription drugs for natural remedies that support the body in healing. Instead of opening the medicine cabinet, people will use a combination of lifestyle choices, herbal remedies and vitamin supplementation to support the body in times of discomfort. Immune support remedies like mushrooms, elderberry, manuka honey throat sprays and natural zinc lozenges will dominate.
  7. Green beauty boom. Consumers are becoming more aware about the slew of chemicals that come from body care products, including ubiquitous endocrine disruptors, and are looking for products with ingredient lists that don’t require a chemistry degree to understand. In 2019, expect companies to offer a wide variety of clean body care products with simple, natural ingredients that work.
  8. Ingredient lists over nutrition facts.  In 2019, expect to see nutrition labels demoted and instead, consumers will read and make food choices based on ingredient labels. Rather than glorifying macronutrient logs and adhering to extremely strict dietary guidelines, 2019 will foster a friendlier relationship with food that focuses on simple, clean ingredients in products made with whole, real foods.
  9. Lutein reigns supreme over blue light. Blue light—from our smart phones, tablets, computers, TVs and even light bulbs—has become ever-present, and a growing body of research is showing that all of this blue-light exposure can damage the retina of the eye and can lead to age-related macular degeneration1 Enter lutein. Lutein preferentially accumulates in the macula, the part of the retina responsible for central vision, where it filters damaging blue light and increases macular pigment density. In 2019, lutein will solidify its role as protector of the eyes and the brain.
  10. Love your liver. In 2018, research showed millennials were getting fatty liver disease faster than any other age group. According to the National Institutes of Health, up to 40 percent of U.S. adults have non-alcoholic fatty liver disease. In 2019, it’s expected that consumers will clean up their diets, and there will be an increase in sales of herbal supplements that support liver health, like milk thistle and berberine, as well as MCT oil.